Key Rating Drivers & Detailed Description
Strengths:
Healthy market position
The group is among the top five home textile players in India. It has high-end bed sheet manufacturing capacity of 61 million meters per annum (mmpa), terry towel manufacturing capacity of 25,000 tonne per annum, spinning capacity of 211,584 spindles and drapery and upholstery fabric manufacturing capacity of 1.8 mmpa. Foray into the terry towels segment improved diversity and increased revenue by 50% with capacity utilisation of terry towels improving to 69% in fiscal 2022 from 11% in fiscal 2020.
The group has licenses for brands such as Tommy Hilfiger Home, Calvin Klein Home, Disney and Barbara Barry, and caters to the private labels of major retailers. Branded sales contribute more than 75% of overall revenue. In fiscal 2021, the company secured marketing rights for Disney home textile products in Europe, the Middle East and Africa (EMEA) region, helping to increase presence outside the US. Furthermore, the company added clients in both verticals, which should help in moderating client concentration over the long term.
HSL has tied up with Applied DNA Sciences (ADNAS), a leading authentication and supply chain security company, to ensure tagging of all kinds of cotton, including PIMA cotton that is grown in the US. This will ensure that purity of the product can be verified at each point along the supply chain. The group has registered three brands, PimaCott, HomeGrown and Organiccott on this platform. Such initiatives will help drive customer preference and augur well for the business over the medium term.
Strong operating efficiency
Manufacturing capability is complemented by vertical integration into distribution and retail. The distribution business provides significant market reach in the Americas, efficient warehousing infrastructure, global sourcing base and access to large customers such as CostCo; Bed, Bath and Beyond; TJ Maxx; and Walmart in the home textiles space. The manufacturing business yields operating margin of 25-30%, while the distribution business fetches margin of 3-4%. Share of manufacturing is increasing, with more than 75% of bedsheet requirement now being procured internally (up from 50% in fiscal 2017). This, along with backward integration into spinning, resulted in increase in operating margin to 16.7% in fiscal 2019 from 10.4% in fiscal 2015. In fiscals 2022 and 2021, the operating margin was impacted owing to the pandemic in the first half of fiscal 2021 and inflation in the second half of fiscal 2022. Lower-than-expected operating margin could delay improvement in the debt protection metrics, and hence, any adverse impact on the operating margin will be a key rating sensitivity factor.
Weaknesses:
Modest financial risk profile
The group's balance sheet is leveraged owing to sizeable capex of Rs 1,950 crore during fiscals 2016-2020 (for expansion of the sheeting capacity and installation of a high-count spinning unit and a terry towel unit), acquisition of brands and higher working capital requirement, resulting in substantial debt. This resulted in lower accretion to networth in the past three years.
Over the medium term, capex is expected to be low and focus will be on ramping up capacity utilisation. Delay in realisation of benefits from the capex, through growth in revenue and operating profitability, will remain key rating sensitivity factors.
Furthermore, operations are working capital intensive, with short-term borrowing remaining large owing to ramp up of utilisation in newly installed capacities, sizeable inventory and high credit. Delay in receipt of subsidies, goods and services tax (GST) refunds and government incentives amounting to Rs ~400 crore have stretched the working capital cycle in the recent past.
Interest coverage and debt to Ebitda ratio are expected below 2.1 times and above 6.8 times, respectively, in fiscal 2023, as against 2.9 times and 5.3 times, respectively, in fiscal 2022 because of low Ebitda and slow reduction in debt. The debt to Ebitda ratio is expected below 4.5 times in fiscal 2024. Delay in recovery in operating performance will remain a key rating sensitivity factor.
Susceptibility to economic downturns
The US accounts for over 70% of the group's turnover, and hence, performance will be susceptible to major slowdown and increase in competition. Also, as the top five customers account for bulk of textile revenue, the group's fortunes are susceptible to sourcing policies. HSL is enhancing its presence in Europe and expects to increase revenue from the region. Nevertheless, while prospects for home textile export are healthy, competition is on the rise, with higher trade incentives offered by competing countries. Operating profitability is partially vulnerable to adverse movements in foreign exchange (forex) rates, with HSL being a net exporter.
Exposure to volatility in cotton prices and forex rates
The operating margin is susceptible to fluctuations in prices of the key raw material, cotton (comprises 50% of the cost of yarn). Cotton prices are volatile as they are sensitive to international demand and supply factors, rainfall and pest attacks. This impacts profitability despite benefits derived from large procurement and adequate risk management systems. Furthermore, HSL is a net exporter and derives nearly 90% of its revenue from export. While it hedges its forex exposure, volatility in the forex rate may impact profitability. Therefore, movement in forex rates and cotton prices will be key monitorables.